
Member Profile
Joel, Kyle and Nathan
Confound Films
The team at Confound gets to work with a variety of interesting people in different industries and communities.
Joel MacDonald was the kid you’d find with a video camera in his hand, making movies with his friends. He had always dreamed of working in the film industry, and seemed to have an aptitude for it, getting jobs like “Director” and “Animator” on school career tests. However, he had some preconceived ideas on what success would look like. Many people told him that a career in film meant expensive, difficult schooling, and few job opportunities.
So, Joel went on to get a business degree at UPEI and took a programming course at Holland College. He accepted a job in Charlottetown and decided to just make videos as a side business.
At the time, film production wasn’t in nearly as high demand as it is today, and many video projects were outsourced off PEI. But, as the need for video content grew, Joel saw more and more clients approach him asking for production. Unhappy in his career, he knew he wanted something more and took a leap of faith to work in film production full time.

Joel and his team are thankful for the repeat business they’ve received over the years, and for the clients who they’ve built trusting relationships with. The team at Confound gets to work with a variety of interesting people in different industries and communities.Whether that means being out on a lobster boat at dawn, in a potato field during harvest, or on the set of a music video, Joel thinks it’s pretty amazing that that is his life every day. “I wouldn’t want to be doing anything different,” he says.

With videos produced all over eastern Canada, Confound’s videos speak for themselves and show the talent, passion, and dedication that Joel, Kyle and Nathan have for their work and the communities around them.
They are humbled and proud that they get to be a part of telling their clients’ stories to the world.
Joel and his team are thankful for the repeat business they’ve received over the years, and for the clients who they’ve built trusting relationships with. The team at Confound gets to work with a variety of interesting people in different industries and communities.Whether that means being out on a lobster boat at dawn, in a potato field during harvest, or on the set of a music video, Joel thinks it’s pretty amazing that that is his life every day. “I wouldn’t want to be doing anything different,” he says.
Confound prides themselves on their good client relationships and making the filming experience easy and comfortable for their clients. They are humbled and proud that they get to be a part of telling their clients’ stories to the world. And, despite early worries that film might not be a fit for PEI, Joel thinks the Island offers an exceptional experience for entrepreneurs and new businesses. On PEI, you have access to mentors and people in successful roles that is almost unheard of in larger cities. Sometimes the CEO of a company is a phone call away and willing to offer business advice. Joel and the team at Confound try to pay it forward and meet with people who are looking for advice getting started as well.
With videos produced all over eastern Canada, Confound’s videos speak for themselves and show the talent, passion, and dedication that Joel, Kyle and Nathan have for their work and the communities around them.