Charlottetown, PE – Junior Achievement Canada (JA Canada) and Junior Achievement Prince Edward Island (JAPEI) are pleased to welcome Sheryl MacAulay to the role of President & CEO of Junior Achievement PEI.

MacAulay holds a Masters of Education in Leadership from Acadia University and a Political Science and Psychology degree from St.FX University. Previous to this role, she served as the CEO of Startup Zone and Director of Policy and Communications at the Greater Charlottetown Area Chamber of Commerce. While completing her Masters Degree, MacAulay worked at the privately-operated Halifax Independent School. She is a long-time ringette coach and volunteer with various community organizations. MacAulay’s love of community and working with others drives her people-first approach to leadership. She is excited to support PEI’s next generation of business leaders in her new role.

“JA plays an important role in supporting the next generation of business and community leaders in PEI,” said MacAulay. “I’m looking forward to applying my experience and education in helping Island students feel excited about the many possibilities of a future in business.”

JA Canada and JAPEI look forward to supporting MacAulay to advance the JA mission in PEI. MacAulay will take over from Betty Ferguson, who is stepping down from JAPEI to pursue her next adventure, as recently announced.

“Betty has been the heart and soul of JA in PEI for 15 years and her contributions were integral to the success in that province and across the country. We have all benefited from Betty’s positive outlook and passion for the JA mission,” said Scott Hillier, President & CEO of JA Canada. “She has been a friend to all with her thoughtfulness and encouragement and we are excited for her as she moves on to her next adventure. We can enjoy working with her for the next few weeks as she assists the new incoming President & CEO Sheryl MacAulay during this transition.”

“We are excited for Sheryl to bring her experience and passion to the role and want to thank Betty for fifteen years of service and dedication to JAPEI,” said JAPEI Chair Michelle Burge. “Betty is leaving on a positive note, especially just recently having a very successful Gala after two years of COVID and is proud of how JAPEI achieved good standing status as a licensed Charter of JA Canada. Please join me in welcoming Sheryl and congratulating Betty.”

MacAulay will assume the President & CEO role of JAPEI on August 31, 2022.


JAPEI is pleased to announce Sheryl MacAulay as its new President & CEO.