Maritime Marzipan is rebranding to Fritz Chocolates.

This rebrand allows all the sweets Fritz Chocolates makes to be represented under one brand umbrella. While they will still offer marzipan, the authentic German almond confection that the business launched with, the overall Fritz Chocolates brand will better represent their other product offerings like their fine Belgian chocolate bars and other confections.

The business also recruited the help of two Island entrepreneurs, Ashley Green of Ashley Green Design for a new logo and packaging, and Jamie Lee Mann for brand voice development.

Fritz Chocolates has raised the bar.

New Fritz Chocolates branding