Mitch Cobb, Co-Founder of Upstreet Craft Brewing and non-alcoholic craft beer brand Libra, wins Atlantic Business Magazine’s 2022 Stewart McKelvey Innovator of the Year Award. As one of the first B-Corp Certified businesses on PEI, Upstreet’s mission is to refresh the community with its collection of alcoholic and non-alcoholic beverages and make a positive impact. Libra’s momentum in the non-alcoholic drink category continues to grow and expand outside Atlantic Canada. Its award-winning Libra Pale Ale is now available at the Liquor Control Board of Ontario (LCBO) and over 100 independent grocery stores in Quebec and Sobeys across Atlantic Canada.

Working with Juno-award-winning Canadian folk-rocker Serena Ryder, Libra hopes to encourage Canadians to find their balance and be social on their terms. In addition to launching at the LCBO, Libra will be the first non-alcoholic beer on tap at Craft Beer Market in downtown Toronto and Ottawa. It is also the first-ever official non-alcoholic beer sponsor of the Ottawa Blues Festival on July 7-17, 2022. To learn more about Libra’s collection of non-alcoholic beers, please visit


Mitch Cobb, Co-Founder of Libra outside of the LCBO