The PEI Council of People with Disabilities is excited to be launching its new name and branding after a three-year process. ResourceAbilities was the chosen name by the membership with the tagline “Serving People with Disabilities since 1974.”
“We held extensive conversations with our membership in 2018/19 on changing the name as the words and values of our sector have changed,” remarked Marcia Carroll, Executive Director of ResourceAbilities. “Our work empowers our members to access services and funding that provide them with the support they need. Our name needed to reflect that and support our members to feel that empowerment.”
The Council conducted consultations on the name across the province, and the membership voted on all naming options. Following that vote, a committee was formed under the direction of the board to develop a new brand and website. The old website was not accessible and responsive for all members to use.
The Committee chose to work with VOLUME18 through an RFP process in 2020. The branding and website were designed with best practices of accessibility. The website is now launched and provides all users with easy access to the programs and services provided by ResourceAbilities.
“We are thrilled to get the new name and branding to our membership and stakeholders to continue our work in pushing forward the agenda of empowerment for our members,” commented Carroll. “We have come a long way since the founding of the organization in 1974 in terms of how we advocate and support our members. We needed a new name to reflect that evolution.”
To check out the new website and branding, visit www.ResourceAbilities.ca