Prince Edward Island Preserve Company, created, owned and operated by Bruce & Shirley MacNaughton since 1985, has been sold to PEI entrepreneurs Adam & Marsha Doiron.
Prince Edward Island Preserve Company became a favourite destination for Islanders and visitors for over three decades. Its popularity grew from the hard work and service of the wonderful staff. This tourism icon nestled in the heart of New Glasgow, grew from a specialty food manufacturer into a retail and online retailer, restaurant, small theatre café, Gardens of Hope, and butterfly house.
“We did not get here without the support of so many loyal customers. It is a family business, and a large part of our family has been the staff and the customers”, quotes MacNaughton.
The MacNaughtons will continue to serve others through their non-profit Foundation of Hope Respite Cottage and will remain in an advisory capacity to assist with the transition. In addition, Bruce will continue writing the weekly blog, “Bruce’s Muses”, which has many readers across the globe. “We are pleased to have Adam and Marsha step in and infuse new energy into the company”, states MacNaughton.
New owners, Adam & Marsha Doiron, are no strangers to the tourism industry. The couple has a keen interest in investment opportunities in the Maritimes. Their folio of businesses includes Windsor Court Retirement Residence, Gagnon Beach Campground, Cottage Life Boutique and Mezza Lebanese Kitchen franchises. This purchase aligns with their core values where they can contribute, grow and make a difference for the greater good. “We are excited about purchasing this truly unique business and even more excited to work with the dedicated and loyal team at the heart of the business. We appreciate the years of hard work behind creating this legacy and look forward to growing the business with this excellent, strong team”, quotes Doiron.
The Doirons are very familiar with the Preserve Company, having worked for decades in the motorcoach sector where they confidently sent thousands of visitors to the property. The purchase brings much nostalgia to the couple; in 2006, they were married in the Gardens of Hope. “We relish the opportunity to take ownership of this legacy and are committed to the continued success of the Preserve Company. We are excited and energized to carry on that path with the dedicated, talented, and hard-working team that got us here”, adds Doiron.
Bruce & Shirley MacNaughton (left) with new owners, Marsha & Adam Doiron.